I fix the business, not just the roadmap. Then I build the platforms, teams, and economics that outlast me.
That pattern has repeated across every company I've joined. Walk into a business where the product operating model is broken or doesn't exist. Build it from scratch. Ship globally compliant products that drive revenue cross-culturally. SaaS, services, and devices. Three product turnarounds. Three org builds from zero. Three times the methodology transferred across mission-critical and commercial industries.
What I've Done
At Digital Control Incorporated I killed a $40M misaligned program, built the cloud-native digital platform from zero to accelerate revenue +137% year-over-year, launched an AI platform with a neural network processing 8,000+ decision points per workflow, and built a 22-person global product organization across five departments. Three from scratch. $74M portfolio. 100+ export-controlled countries. CEO direct report with portfolio P&L authority.
At Zonar Systems (Continental AG, $44B) I directed 50+ matrixed engineers and PMs across the US, EU, and Asia. Built a product-led growth platform from nothing. 50,000+ connected devices. Zero-touch provisioning. An all-new $0 customer activation and hardware pricing architecture. An 82% cost-to-serve reduction. The acquiring company kept my product and disposed of their own.
At Rehrig Pacific Company I built the first innovation capability and product operating model from scratch at a $600M manufacturer with deep manufacturing expertise but no dedicated digital product function. 41 enterprise customer audits across 23 industries. 96,000+ miles annually. Fortune 500 accounts: Walmart, Coca-Cola, Safeway, PepsiCo, Baxter Medical, Phillips 66. Innovation lab built for $105K, 50% under budget. Still operating years after my departure.
Alongside my enterprise career, I co-founded and operated a white-label contract manufacturing and product design consulting operation. Six CNC machines cutting titanium, medical-grade stainless, and tool steel. Aerospace and defense deliverables with ITAR-grade document controls and CMMC-aligned security infrastructure. Concept to first delivery in 56 days. I understand the manufacturing floor because I've worked on one.
What I Believe
The product leader's job is to make good decisions fast, make bad decisions cheap, and build the organization that sustains both after you leave. Frameworks matter more than instincts. Data matters more than opinions. Shipping matters more than strategy decks.
Domain knowledge takes 90 days to learn. The transferable skills take 15 years: org build, pricing and packaging, P&L authority, 0-to-1 product development, product-market fit, M&A integration, regulatory navigation, cross-functional leadership. Those are what I hire for. Those are what I've built my career around.
Kill decisions are the highest-signal executive capability. Anyone can say yes. Saying no to a $40M program you were hired to ship, a VR product line that can't sustain itself, and an $8M partnership that isn't delivering. Three kills at one company. Capital redirected to the products that shipped. The discipline to end what isn't working is worth more than the ability to start something new.
Where I've Built
Construction and geospatial. International B2B SaaS. Telematics and logistics. Medical devices and healthcare. Retail and CPG. Energy and utility. Manufacturing and machining. Aerospace and defense. Municipal and public services. Food and agriculture.
23 industries. 100+ countries. International teams across the US, India, China, Germany, Romania, France, Philippines, and Australia.
What I've Built
Industrial AI platforms. Neural networks. ML pipelines. Intelligent automation. Agentic decision systems at the edge. Cloud-native SaaS on Azure with Stripe payments. Product-led growth systems. Enterprise device management ecosystems. Edge-to-cloud architectures. Freemium-to-subscription models. Innovation labs. Design systems. Product operating models.
Education
California State Polytechnic University, Pomona. Dual Bachelor of Science: Business Administration in Technology Management, and Business Administration in eBusiness and eCommerce Product Management. Founding student advisor for the eBusiness curriculum.
What I'm Looking For
I'm targeting Chief Product Officer, VP of Product, and Head of Product roles at growth-stage B2B companies building AI-powered platforms in regulated industries. The best fit is a company where the product operating model needs to be built or rebuilt, where the market is complex, and where the work has to ship globally.
If that sounds like your company, let's talk.
Elsewhere
LinkedIn · GitHub · X / Twitter
Available For
Speaking. Podcast guesting. Advisory. Product leadership roles.