Work
Case studies. Each one follows a pattern: walk into a complex environment, build the product operating model, ship globally, and leave the methodology behind.
Supply Chain & Product Strategy
The Bet That Saved a Fleet Migration
A proactive component investment decision. A global semiconductor shortage. 111,000 sunsetting devices across a near-million endpoint fleet. Product vision and unit economics under uncertainty.
New device shipped freely while legacy product was constrained. 82% cost-to-serve reduction. 28,000-unit cascading swap executed. Acquirer disposed of their competing product and kept mine.
Customer Discovery & Innovation
Customer Discovery Across 23 Industries
41 enterprise audits. 96,000+ miles annually. From field intelligence to a 40K sq ft innovation lab and 17 commercialized product concepts.
22% Fortune 500 technology adoption, 57% concept-to-production compression, 17 product concepts commercialized, 15% revenue lift from pricing model innovation
Industrial AI
Building an Industrial AI Platform from the Edge Up
Shipped an industry-first neural network on a field device. 8,000+ automated decisions per workflow. No cloud dependency.
40% projected support deflection, 8,000+ automated decisions per workflow, $15.9M identified lifecycle savings
Platform Architecture
PLG from Zero in a Legacy Enterprise
Built a product-led growth platform from nothing inside an enterprise data and telematics subsidiary. 50,000+ devices. 82% cost-to-serve reduction.
82% cost-to-serve reduction, 50,000+ connected devices, 30% ARPU growth, $10M secured from parent company
Portfolio Strategy
Killing $48M to Build What Ships
Killed three product lines worth $48M+, redirected capital, and shipped a new flagship across 100+ countries. +137% digital revenue.
+137% digital revenue YoY, measurable ASP uplift from pricing overhaul, 68% time-to-value reduction, new flagship launched across 100+ markets